BETC Paris is one of the hottest (as well as the biggest) agencies in France and owner Havas seems determined to make it a world brand.
BETC’s new London outpost, headed by CEO Matthew Charlton and ECD Neil Dawson has a key role to play in the process and the agency has just hired four new people: director of (creative) operations Jonathan Davis (left), account directors Zoe Hinckley and Catherine Barr and planner Felipe Pires-Dias.
CEO Charlton says: “The continued growth and success of BETC London has given us the opportunity to attract and hire some of the best in the industry. Jonathan embodies BETC’s drive to become a leading creative force and will be instrumental in helping us achieve it.”
BETC’s biggest hit of 2012 was its much-praised Cow & Gate campaign.
And, talking of hot, here’s ECD Dawson enjoying one of the perks of the job on a shoot for another 2012 win, Samsung’s ‘Seductive Motion.’