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IKEA tries subversive as kids take over the house

On the face of it this online film (by Mother presumably) for IKEA is good wholesome stuff, a bunch of kids having a party with some rather large toys.

But the toys have a slightly sinister air and the final cut is to a boring conventional kids’ party through a two-way mirror. So the little darlings aren’t quite as innocent as they first appear, an impression helped by Masters in France’s version of Playin’ With My Friends, which probably isn’t about orange juice and cupcakes.

IKEA edgy? Well a bit.

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