It looks like we’re going to have a to add another agency account to creative, media, social media etc – mobile marketing.
Mobile is, as you know, the next big thing (or maybe current big thing) as our phones get smarter and bigger. It’s easy for even sceptics about some of the wilder forecasts for mobile growth to see how important it is for companies in hotels and travel.
One of the biggest companies in the sector, Starwood of the US which owns a number of upscale brands including Sheraton, Four Points by Sheraton, W hotels, Aloft, the Luxury Collection, Le Meridien, Westin and St. Regis, has now appointed AKQA as its first mobile marketing agency in Europe, the Middle East and Africa. AKQA pitched against other digital agencies.
AKQA’s Guy Wieynk says: “Starwood offers a diverse and exciting opportunity across its portfolio of brands. We are looking forward to enhancing and adding value to the guest experience and driving real business value through innovative platforms.”