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Coke Zero muscles in on James Bond Skyfall movie

I thought Heineken was the drink to be featured in the new James Bond film Skyfall (the real Bond drinks martinis and Dom Perignon, we all know that) but Coke Zero is muscling in on the action with this campaign from Publicis France inviting punters to unleash the ‘OO7’ in themselves.

It’s quite good fun but a bit more menace wouldn’t have gone amiss. It looks as though Skyfall will be the biggest product placement fest in the history of movies. What else will Daniel Craig have time to do?

Nor would the real Bond ever have dreamed of wearing a shirt like this. Hardly Turnbull & Asser is it? What’s the world coming to?

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