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Old Spice turns to Terry Crews for missing muscles

Old Spice fans missing their pecs as Isaiah Mustafa has given way to a rather weedier protagonist can entertain themselves with actor (and former NFL star) Terry Crews’ rippling muscles in this new Vimeo film from Wieden+Kennedy Portland. Usually with these things it says “don’t try this at home” but here you’re supposed to.

It was directed by Tom Kuntz for MJZ with post-production by The Mill. What else can you say?

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