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“It’s the hair you see first” say Axe and BBH

This is a change of pace/tone for laddish Axe, a seemingly miserabilist opus from BBH New York.

The creatives were John Patroulis, Ari Weiss and Dave Brown. Production company was Smuggler with post by The Mill.

Early Dylan-esque warblers seem to be this year’s music flavour.

‘Office Love’ indeed (thought it wasn’t allowed these days). Fantastic stuff.

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