Comments on: GE and BBDO cash in on Olympics Homerton Hospital investment http://www.moreaboutadvertising.com/2012/07/ge-and-bbdo-cash-in-on-olympics-homerton-hospital-investment/ The alternative voice of advertising, marketing and media Thu, 16 May 2013 15:48:42 +0000 hourly 1 By: Roy Elvove http://www.moreaboutadvertising.com/2012/07/ge-and-bbdo-cash-in-on-olympics-homerton-hospital-investment/comment-page-1/#comment-3916 Roy Elvove Fri, 27 Jul 2012 21:48:25 +0000 http://www.moreaboutadvertising.com/?p=48504#comment-3916 Thanks for the post. FYI: the commercial above was actually created by BBDO New York. It's one of three new ads airing during the Olympics. A second spot follows the story of a young high school athlete (Darius) who, with the help of GE healthcare technology, was diagnosed early on with a rare life-threatening heart defect. But through careful monitoring, he is able to continue doing what he loves to do – play baseball. And the third one spot is an anthemic commercial that celebrates GE’s unique view of the Games: advanced imaging technology enables us to know more about the human body, but it’s the human spirit that never ceases to amaze. Let me know if you would like me to LeapFile these spots to your attention. In the meantime, thanks again for the post. Roy Elvove EVP, Director Worldwide Communications BBDO 212/459-5797 Thanks for the post.

FYI: the commercial above was actually created by BBDO New York. It’s one of three new ads airing during the Olympics. A second spot follows the story of a young high school athlete (Darius) who, with the help of GE healthcare technology, was diagnosed early on with a rare life-threatening heart defect. But through careful monitoring, he is able to continue doing what he loves to do – play baseball. And the third one spot is an anthemic commercial that celebrates GE’s unique view of the Games: advanced imaging technology enables us to know more about the human body, but it’s the human spirit that never ceases to amaze.

Let me know if you would like me to LeapFile these spots to your attention. In the meantime, thanks again for the post.

Roy Elvove
EVP, Director Worldwide Communications
BBDO
212/459-5797

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