http://www.moreaboutadvertising.com/2012/07/can-anything-client-conflicts-another-bidder-derail-the-aegis-dentsu-deal/ The alternative voice of advertising, marketing and media Mon, 17 Jun 2013 16:47:22 +0000 hourly 1 http://www.moreaboutadvertising.com/2012/07/can-anything-client-conflicts-another-bidder-derail-the-aegis-dentsu-deal/comment-page-1/#comment-3887 Eduardo Savafin Sun, 15 Jul 2012 23:43:19 +0000 http://www.moreaboutadvertising.com/?p=47737#comment-3887 Isobar is a rouse. It does digital but severely lacks creative. Its main benefit to aegis comes from the parent's ability to claim it works and does digital. In reality all that Aegis cares about is media. Nothing more. Isobar just covers the need to claim new age cool. Acquisitions world over ended up with founders escaping and key staff following suit. If you're acquired by Aegis you're toast. Dentsu overpaid and Jerry Buhlmann will laugh all the way to the club. Isobar is a rouse. It does digital but severely lacks creative. Its main benefit to aegis comes from the parent’s ability to claim it works and does digital. In reality all that Aegis cares about is media. Nothing more. Isobar just covers the need to claim new age cool. Acquisitions world over ended up with founders escaping and key staff following suit. If you’re acquired by Aegis you’re toast. Dentsu overpaid and Jerry Buhlmann will laugh all the way to the club.

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