Which just happens to be based in Boulder, Colorado, home of Bogusky’s former agency Crispin Porter+Bogusky, now owned by Miles Nadal’s MDC Partners.
The new agency, where Bogusky is a both a shareholder and creative director, was founded last year by Dave Schiff, Scott Prindle and John Kieselhorst who say it’s going to focus on American manufacturing and products. The agency launched its madecollection.com website a few days ago which features discounted American products. It reckons that if people buy one per cent more of the items on the website, it will create 200,000 more American jobs.
“I know these guys are the best in the business, and I would pretty much invest in any agency they are a part of,” Bogusky says. “Red, white and blue (the US flag presumably) is the new green.”