Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

One response to “WPP braces for Sorrell and shareholder showdown”

  1. Tom Denford IDCOMMS

    With this showdown and Leveson, you are really spoiling us…!
    Yes, its a lot of money. But then the whole pyramid is pretty well remunerated, isn’t it?
    I’m not sure I agree with the numbers involved – SMS clearly has a point of view on his relative importance in that company and does notoriously seem to work harder than anyone else at times – but the principle is correct that he should be rewarded more for good performance. I’m a strong advocate that there should be more of a performance culture in agency businesses, in my experience there are too many six-figure comfy jobs where performance is not measured in any meaningful way, and even when you wanted to be more accountable there’s usually little more than anecdotal evaluations in place, not good enough.
    If you don’t mind me sharing it, I did a little blog post last year on creating an agency performance culture and would love to hear thoughts on this topic. I’m our experience clients want agencies to be more accountable and our hypothesis is that this has to be translated down to an individual level to be realistic.

    http://www.idcomms.com/so-what%E2%80%99s-wrong-with-a-bonus-culture-in-agencies/