What an agency that would have been.
The two agencies were set up three days apart in !982, Hegarty says he first became aware of W+K in 1987 with its first ‘Just Do It’ work for Nike (and that he had to resort to an atlas to find where Portland, Oregon was). Wieden said he first noticed BBH when the famous Levi’s Laundrette ad appeared two years earlier. How do you know someone else’s ad is really good? When you really, really hate it because you didn’t do it, says Hegarty.