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Freeview enters UK sport’s summer marathon with new Leo Burnett campaign

Here we go, it’s a summer of sports (in case you hadn’t noticed) and UK digital service Freeview is throwing its hat into the ring with this campaign from Leo Burnett.

Freeview doesn’t usually have that much sport as its offering doesn’t include Sky but it’s fine this year with Euro 2012 on ITV and the BBC and the Olympics on the BBC.

Now what do those bouncy balls remind me of?

But that epic from Fallon was five years ago now and Freeview has Wimbledon tennis too so balls are OK. The creatives (for Freeview) were Rob Tenconi and Mark Franklin and the film was directed by Noah Harris for Blinkink.

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