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Chrysler’s now ‘Imported from Gotham City’ in new Batman film tie-up

Wieden+Kennedy Portland’s oeuvre for Chrysler is pretty dark (rousing, but dark) so it fits pretty well with the dark knight himself, Batman.

Chrysler is tying up with the caped crusader (that’s enough Batman synonyms – ed) in his latest film, Batman: The Dark Knight Rises, due for release in the US on July 20, and it’s changed the now-famous ‘Imported from Detroit’ tag line on its ads to ‘Imported from Gotham City’ (Batman-speak for New York).

Among the goodies awaiting Batman fans will be the opportunity to create an ad for the film and car in a competition judged by the film’s director Chris Nolan.

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