June 2012
You are browsing the archive for June 2012.
By Stephen Foster on June 29, 2012
McDonald’s is running a campaign in Canada called ‘Our Food Your Questions’, trying to show that its burgers are packed full of good stuff. A party called Isobel wants to know why the burgers in the ads look different from the burgers in the restaurants and this film shows why (they bring all the ingredients [...]
Posted in Agencies, Clients, Creative, Media, News, PR | Tagged burger king, canada, Hope Bagozzi, McDonalds, our food your questions, Youtube
By Stephen Foster on June 29, 2012
Sony is one of the business school classic case histories: the bigger it gets, the worse it becomes and the more money it loses. So it could do with a bit of help and new agency McCann New York is doing its best, taking a rather more radical line than you’d expect with this new [...]
Posted in Agencies, Clients, Creative, News | Tagged axe, bbh, experia ion, Linus Karlsson, mccann new york, new campaign, New York, Sony
By Stuart Smith on June 28, 2012
A lot of people are accusing Barclays Bank and its chief executive Bob Diamond of racketeering. Acting like white collar gangsters, in other words. They say the bank and its principal directors colluded in serial distortion of the interbank rate, Libor. What this means in plain English is that they beggared us – the saps [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged barclays, Bob Diamond, leagas delaney ad, libor rate, Martin Taylor, scandal, £290m fine
By Staff on June 28, 2012
It looks as though Omnicom’s PHD has won the planning brief for Unilever’s $6bn global media account from WPP’s Mindshare although Mindshare remains the favourite to win the consumer goods giant’s media buying worldwide, having already been re-appointed to handle its $1.3bn account in the US. Interpublic’s Initiative, which handles Unilever buying in South America, [...]
Posted in Agencies, Clients, Finance, Media, News | Tagged carat, general motors, global media review, initiative, Interpublic, mindshare, omnicom, phd, unilever, WPP
By Stephen Foster on June 28, 2012
Yan Elliott and Luke Williamson, former creative directors at WCRS, and Sam Brookes, former managing director of Wieden+Kennedy Platform, have announced the launch of their new venture, Fabula. Based on a canal barge in London’s fashionable Hoxton, round the corner from Google’s ‘Silicon Roundabout’ on Old Street, Fabula is a creative studio with the avowed [...]
Posted in Agencies, Clients, Creative, News | Tagged fabula, London, Luke Williamson, Sam Brookes, start-up, wcrs, wieden+kennedy, Yan Elliott
By Stephen Foster on June 28, 2012
Winning a big gong at Cannes is only the half it, it would seem. WPP and Omnicom (via DDB) have been lobbing bricks at each other over vote rigging and now Hamburg agency Jung von Matt finds itself in the dock over claims, first surfacing in the Adland/TV blog, that it padded its Media gold [...]
Posted in News | Tagged adland, adrants, Barbara Lippert, cannes media gold lion, holocaust campaign, jung von matt, omnicom, stones telling stories, WPP
By Stephen Foster on June 28, 2012
While the adworld is agog wondering who will buy digital indie LBi (Omnicom is reported to be the favourite if boss John Wren can steel himself to pay around $600m) another booming area we hear much less about is healthcare marketing. This suits all the agencies concerned because healthcare market is a funny old business, [...]
Posted in Agencies, Clients, Finance, News | Tagged double helix, healthcare marketing, Interpublic, lbi, mccann, Wayne Phillips
By Angie Dean on June 28, 2012
The tablet computer wars are getting interesting with Google announcing the launch of the Nexus 7 tablet, priced in the US at the Amazon Kindle level of $199, but containing a lot more software goodies including its own version of Apple’s Siri voice ‘concierge.’ The move follows Microsoft’s attempt to segment the tablet market, dominated [...]
Posted in Agencies, Clients, Finance, News | Tagged apple, google, iPad, kindle, microsoft surface, nexus 7, nexus q, tablet wars
By Stuart Smith on June 27, 2012
One way or another the ‘C’ word defined this year’s Cannes International Festival of Creativity. Naively, I came away from the ad industry’s annual Rivièra fest thinking C stood for Chipotle and Creative Artists Agency (CAA), the duo that pulled off the film grand prix and the top lion for one of this year’s new [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged Amir Kassaei, cannes, ddb, holding company of the year, John O'Keeffe, juries, omicom, Sir Martin Sorrell, voting, WPP
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