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Sir Richard enters the vagina etiquette debate

Vaginas seem to be popping up all over the place in ads these days and cheekily-named Sir Richard’s Condoms has produced this film, ‘Vagina Rules,’ by TDA/Boulder for National Women’s Health Week in the US revealing what women definitely do not want in their vaginas. SRC isn’t that Sir Richard of course, his condom brand was called Mates and he hasn’t appeared in ad about vaginas yet, although give him time.

In this case it’s chemicals, as well as all the other people (that’s a relief) the ladies mention.

SRC was formed in 2009 and donates a condom to a developing country for each one it sells in the US.

The copywriter was Jonathan Schoenberg and the art director Austin O’Connor. The film was directed by Sam Miller for Onlychild.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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