The world is awash with reality TV and, it would seem, reality ads (except in the UK).
This is a tale of Phill Pace, a real Aussie bodybuilder, who eats a lot. It’s by Droga5 for Domestos.
What’s the connection? Presumably bodybuilder Phill gets rid of a lot of this stuff so you need Domestos, ‘cos it’s even stronger than he is.