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DDB Paris takes Playboy shower gels back to 1967 and Hugh Hefner

Well it says here that they’re ‘new’ Playboy shower gels but this campaign by DDB Paris (wisely or unwisely) harks back to the era when Playboy was cool, circa 1967.

These days, in advertising terms anyway, this is Axe (or Lynx) territory. But does Playboy resonate with anyone these days, apart from tattooists targeting dodgy American ladies maybe? Maybe it’s pitched at women who want to the piss out of their boyfriends.

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