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Armando Testa does (lots of) fat for Vigor Plant

We were bemoaning yesterday the lack of people in UK ads (and the general quality, the ads in last night’s Sky coverage of Man City/Man U were dire) so some praise is due to Italian agency Armando Testa for this opus for gardening product Vigor Plant.

We’ve never seen a person like this (or so much of such a person anyway) in a UK ad, ever.

It was directed by Jonathan Gurvit for Mercurio Cinemato. Some people have expressed amazement that the client was persuaded to do it. But when was the last time you remembered the name of a potting soil additive?

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