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Argentina riles UK Olympic hosts with undercover Falklands commercial

This is a first, an undercover commercial made as an instrument of foreign policy. Made by the Argentine government, it shows hockey player Fernando Zylberberg training for the forthcoming London Olympics by going for an early morning run in Port Stanley, capital of the Falkland Islands (or Malvinas, if you’re Argentinian). This year is the 30th anniversary of the bloody conflict between Argentina and the UK over the hotly-contested islands, triggered when the then ruling Argentine military junta launched a surprise invasion.

The line is: “To compete on English soil we train on Argentine soil.’ Zylberberg can be seen toning his leg muscles on a Word War One military memorial, which hasn’t gone down very well either in the UK.

Will Fernando be allowed in when he gets to the head of the queue at Heathrow immigration (eventually)? Maybe not.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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