You can’t buy Nissan’s EMERG-E yet (these names!) but the new electric concept car is intended to give a boost to the car giant’s upscale Infiniti brand which has so far failed to wow customers. The car, which does 0-60 in a mere four seconds, was unveiled at the Geneva Motor Show.
Electric cars in general have failed to wow consumers thus far too – Chevrolet’s rather more modest Volt in the US has been bedevilled by problems – but Nissan is giving the EMERG-E its best shot with this spectacular film, ‘Blue Essence,’ from France’s TBWA/ELSE. The notion is that a new form of lightning is created that is seductive, mysterious and powerful.
The creative team was Miles Jeffreys, Adam Mandelstram and Fabian Braun. It was directed by Berlin-based collective Polynoid for Passion Paris Productions.