American Apparel is in the doghouse again, under the hammer from the UK’s ad regulator the Advertising Standards Authority for “pornographic and exploitative” ads showing young women in and out of their smalls.
The subsequent ban won’t bother AA one little bit as the publicity will make the company even more famous.
Just as contentiously, in some people’s eyes anyway, the ASA has cleared David Beckham’s underwear ads for H&M which show Dave squeezed into a pair of pants about three sizes too small (and possibly taking a shine to the photographer).
So what to do? UK broadcasters still have to submit their ads for vetting prior to broadcast. Why doesn’t the ASA try to insist that serial press offenders do the same? This would be a right pain in arse (or ass) for the likes of AA.
Or we could just ignore it (probably the sensible conclusion).