April 2012
You are browsing the archive for April 2012.
By Stephen Foster on April 30, 2012
And pretty gruesome ‘Live for Now,’ sounds, focussing on ‘pop culture,’ as opposed to what’s in the can. According to Pepsi US marketing boss Simon Lowden:”When we look at what Pepsi really stands for, we’ve been an entertainment platform for as far back as anyone can remember. But there have been times in the last [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged bbdo, Dell, enfatico, entertainment platform, first global campaign, goodby silverstein, grey, Interpublic, live for now, mccann, news corporation, Nicki Minaj, omnicom, Pepsi, PepsiCo, pop culture, rkcr/y&r, Simon Lowden, tbwa chiat day, team pepsi formula, Vodafone, WPP
By Staff on April 30, 2012
Online’s share of the media market is going up in all markets, to 20 per cent and over in the US and UK for example. But search remains by far the biggest sector although there are important developments under way, from the growth of mobile to the possibilities of Facebook. Here Larry K. H. Jenkins [...]
Posted in Agencies, Clients, Creative, Media, News, Research | Tagged baidu, bing, China, covario, cpc, facebook, google, Larry Jenkins, Microsoft, online, paid search, russia, search marketing, seo, yahoo, yantex
By Staff on April 30, 2012
Here something to chill the hears and wallets of agency folk everywhere (actually they might be one and the same). The ad business’s favourite ‘frenemy’ Google is rolling out its Adwords for Video offer with TrueView video ads aimed at (it says) smaller advertisers. Agencies’ big fear has always been clients going direct to media [...]
Posted in Agencies, Clients, Creative, Finance, Media, News | Tagged adwords for video, Agencies, frenemy, google, Iain Tait, media agencies, Sir Martin Sorrell, tech companies, trueview, wieden+kennedy, Youtube
By Stephen Foster on April 30, 2012
But they don’t do they? Or at least not posh ads from posh agencies. They do in the US, as you can see from a quick run-through of Super Bowl ads and the current spate of ‘real life’ mini-documentaries for the likes of Chrysler. But we’re not just talking about real people, actors will do [...]
Posted in Agencies, Clients, Creative, News | Tagged Alexander Armstrong, amv/bbdo, animation, awards, celebs, Chris Addison, chrysler, David Tennant, del campo nazca, direct line, edf energy, m&c saatchi, mini-documentaries, people, ribena, Sir Richard Branson, super bowl
By Stephen Foster on April 30, 2012
Well we got it half right (no ironic cheers at the back, please); the English Football Association has decided not to offer the job as England manager to ‘nailed on’ (as they say in the game) favourite Tottenham’s Harry Redknapp (as we said) but to West Bromwich Albion’s Roy Hodgson (as we didn’t). Our tip [...]
Posted in Clients, Finance, News | Tagged Daniel Levy, england team, english football association, fa, Fabio Capello, fulham, Harry Redknapp, Joe Lewis, Kenny Dalglish, liverpool, Martin O'Neill, Roy Hodgson, southwark crown court, tax evasion, westbrom
By Stephen Foster on April 27, 2012
The Red Brick Road, Tesco’s UK agency for seven years, has accepted the inevitable and resigned the £110m account, all of it, it seems, including Tesco Bank, Tesco.com and trade marketing which is was supposed to be keeping. Which raises two questions: is there a future for TRBR? And where else can Tesco go other [...]
Posted in Agencies, Clients, News | Tagged adam & eve, CHI, David Hackworthy, ddb, John Lewis, JWT, mccann, oystercatchers, Paul Hammersley, Paul Weinberger, publicis, Rick Bendel, rkcr/y&r, Sir Martin Sorrell, Tesco, the red brick road, trbr, walmart, £110m account
By Stephen Foster on April 27, 2012
UK-based awards fest D&AD is 50 this year and has produced the following film showing some past winners, all crammed into less than two minutes. They’re not all ads. D&AD is evidently a pretty dozy organisation as it didn’t send us its first list of winners announced earlier this week but here are two, the [...]
Posted in Agencies, Clients, Creative, News | Tagged 50 years, awards, betc paris, canal+, d&ad, Euro RSCG, vo5
By Stephen Foster on April 27, 2012
New generations are a terrifying thing (at least to older people) but the so-called Generation Z (people born after 1995) seem more like amiable aliens according to a new US and UK study by JWT. Compared to the hairy monsters and social revolutionaries of the 1960s and 70s and the punks of the early 80s [...]
Posted in Agencies, Media, News, Research | Tagged Ann Mack, facebook, gadgets, gen z:digital in their dna, generation z, ipads, job fears, jwt report, punks, Will Palley
By Staff on April 27, 2012
Marcoms giant WPP grew its like-for-like revenue four per cent in the first quarter of 2011, slightly ahead of budget and roughly in line with recent figures from biggest rivals Omnicom and Publicis Groupe. Latin America was the fastest-growing region with the double-dip recession UK doing surprisingly well at three per cent. Pleasingly for boss [...]
Posted in Agencies, Clients, Finance, Media, News, Research | Tagged aegis, carat, first quarter results, ipsos, isobar, Jerry Buhlmann, kantar, Sir Martin Sorrell, synovate, tns custom, vizeum, WPP
By Stephen Foster on April 27, 2012
They’re all at it these days, big corporations telling us that they’re not just out to make money for themselves they’re really about saving the world/making life better or, in this new campaign from Xerox from Y&R New York, better, safer and simpler. They used to call this stuff corporate advertising of course. It was [...]
Posted in Agencies, Clients, Creative, News | Tagged a world made simpler, animation, blacklist, cisma, Corey Rakowsky, corporate advertising, Kleber Menezes, psyop, xerox, y&r new york
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