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Two top Microsoft Bing marketing executives fired for ‘mismanagement of company assets’

Microsoft has fired two senior Bing marketing executives, Eric Hadley and Sean Carver, for allegedly misusing company funds.

Microsoft says:”We can confirm that as the result of an investigation, Eric Hadley and Sean Carver’s employment with Microsoft has been terminated for violation of company policies related to mismanagement of company assets and vendor procurement.”

Hadley was general manager, worldwide marketing for Bing which placed him in charge of sponsorship deals while Carver was advertising director. Neither has commented so far.

‘Outside vendors’ includes agency and other marketing services suppliers. Bing’s agencies in the US include Crispin Porter+Bogusky (creative), Wunderman for direct marketing and Interpublic’s Universal for media. JWT handled the launch of Bing before losing the business to CP+B last year.

The departures are unlikely to be the last we hear of this affair. The US Securities and Exchange Commission (SEC) has stepped up its investigations into insider dealing on Wall Street recently with a number of prosecutions and other federal agencies are also turning the scews. Two former Posterscope North America bosses are facing trial on $19.75m fraud charges following an FBI investigation.

On a rather happier note, for Microsoft anyway, former McCann Erickson New York president Thom Gruhler (pictured) is moving to Microsoft as VP of its Windows Phone marketing.

Gruhler had been comprehensively sideline by embattled McCann Worldgroup boss Nick Brien last year, shuffled off to be managing partner of a new ‘telecoms practice’ that some doubted actually existed.

Read Also:   Can Brit Nick Brien and Swede Linus Karlsson turn round the archetypal American agency McCann?

Gruhler joined McCann from Bozell in 2003 and had become the agency’s most senior account man on the giant Verizon telecoms account. A sizeable chunk of this moved to Mcgarrybowen last year.

McCann is also a Microsoft agency, handling some Windows Phone work. It will be hoping that Gruhler still thinks fondly of his old employer in his new role at Microsoft.

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One comment

  1. Bing is NOT handled by CP+B. It is handled by Co-Creative. Ty Montague and Rosie Ryan took it from JWT after their non-compete ran out. Also Razorfish is involved. CP+B handles Windows. BADLY. It’s all on “AdScam.”
    Cheers/George

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