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It’s the year of in-house commercials – here’s a cracker for Dollarshaveclub.com

And it even features the boss, Michael Dubin of The Dollar Shave Club who follows in the footsteps of another American Victor Kiam (remember his ads for Remington all those years ago?).

Online shaving is a fairly unexpected concept but Dubins reckons that many Americans spend $20 a month on razors, of which “19 go to (Gillette’s) Roger Federer.”

Mike will certainly be rattling a few cages at Gillette owner Procter & Gamble whose Fusion range (allegedly packed with technology) is so expensive that in the UK anyway it comes with special security tags.

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