On the face of it it’s a client’s dream, buy one TV ad and squeeze in two as in this duo from Procter & Gamble and Wieden+Kennedy Portland.
Other advertisers have fallen for the lure before of course, most notably car companies who can’t resist selling the range as opposed to one model. General Motors’ Vauxhall tried it in the UK a while ago with ads showing two models and GM’s current marketing boss Joel Ewanick (him again) has been trying to sign up competing brands, to little effect so far.
So do Bounce dryer bars and Old Spice body spray make happy bedfellows (or kitchen companions)? Maybe they do. wonder what’s next?
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