Pearson, owner among other things of the Financial Times and Penguin, has picked her as president Europe, Middle East, Africa and the Caribbean of its education business.
Minick-Scokalo, who is currently based in Geneva, has had a somewhat chequered résumé in recent years. 20 years into a marketing career at Procter & Gamble, she briefly switched to senior European marketing roles at EJ Gallo and Elizabeth Arden before surfacing at Cadbury as head of global commerce in 2007. That move was a success, but the subsequent appointment to president of Cadbury Europe was not: she left less than a year later. Only to emerge triumphant and phoenix-like, in 2010, as the new president of chocolate Europe, following Kraft’s takeover of Cadbury.
But the title was an illusion, and carried much less weight than her previous operational role at Cadbury. Minick-Scokolo – like other senior ex-Cadburyites, seems to have found Kraft excessively bureaucratic and the idea of a career centered in Zurich frankly unappetising.
She left less than six months later, and – interestingly for such a corporate creature – set up as an entrepreneur. Trax, which is what she founded, is an IT/sales and marketing operation specialising in retail. What will happen to it now, I have no idea.
The international education division, headed by chief executive John Fallon, is viewed as one of Pearson’s most expansionist operations. It has made several large scale acquisitions in recent years, including the Wall Street education business and the China-based Global Education and Technology Group. Minick-Scokalo clearly has experience of corporate integration at the highest level. Nevertheless, her marketing pedigree is probably more in demand at Pearson.