February 2012
You are browsing the archive for February 2012.
By Stephen Foster on February 29, 2012
ITV Boss Adam Crozier has delivered some of what he has been promising with 2011 profits up 14 per cent to £327m on a not-quite-so-exciting revenue increase of four per cent to £2.1bn. Hero of the hour is ITV Studios, now run by highly-paid former Channel 4 programme chief Kevin Lygo. Non-advertising revenue was up [...]
Posted in Finance, Media, News | Tagged ad revenue, Adam Crozier, Andrew Davies, apple, Archie Norman, downton abbey, Fru Hazlitt, google, internet tv, itv, itv player, itv studios, Kevin Lygo, mr selfridge, online, production revenue, stv, utv media
By Angie Dean on February 29, 2012
Fika is the Swedish word for coffee break apparently and it’s the theme of this new ad, featuring naughty-but-nice spokesman Johan, for Gevalia coffee from brand owner Kraft and current agency of the moment Taxi New York (a month ago it was Droga5 but things happen quickly at the once sleepy food and snacks company [...]
Posted in Agencies, Clients, Creative, News | Tagged amsterdam, fika coffee break, gevalia coffee, Jane Hope, Kraft, Paul Lavoie, revlon, starbucks, taxi new york, toronto, vw, y&r, young & rubicam
By Stephen Foster on February 29, 2012
David Wood, a former European marketing at Kraft and before then a Unilever marketer, has been brought back from his current job as commercial director of Tesco in Hungary to head the embattled retailer’s UK marketing. He replaces Carolyn Bradley who’s been shuffled off into a UK brand role. It’s been evident for some years [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged adam & eve, Asda, Carolyn Bradley, David Wood, Dotty campaign, hungary, Interpublic, John Lewis, Kraft, lowe & partners, Lowe Howard-Spink, Philip Clarke, Prunella Scales, Sir Frank Lowe, Sir Martin Sorrell, Sir Terry Leahy, the red brick road, unilever, walmart, WPP
By Stephen Foster on February 29, 2012
This is a job and a half and no mistake. Mimi Turner (pictured), European television editor of the Hollywood Reporter, is joining Richard Desmond’s Northern & Shell as its first group communications director. Desmond owns UK terrestrial broadcaster Channel 5 of course so Turner’s experience looks a good fit. But the rumbustious tycoon is also [...]
Posted in Agencies, Media, News, PR | Tagged channel 5, Feona McEwan, hollywood reporter, leveson inquiry, martin-sorrell, Mimi Turner, northern & shell, police horse, Rebekah Brooks, richard desmond
By Stuart Smith on February 28, 2012
In an extraordinary new twist to the Oriental & Rende story I posted the other day, WPP chief executive Sir Martin Sorrell (pictured) has written to his counterpart at Publicis Groupe, Maurice Lévy, warning him of the dangers of acquiring the Chinese specialist car agency. Last year, I’m told, WPP subsidiary Ogilvy broke off acquisition [...]
Posted in Agencies, Clients, Finance, News, Politics | Tagged car deals, China, corruption allegations, hyundai, Maurice Levy, oriental & rende, publicis groupe, Sir Martin Sorrell, uk bribery act, vw.mercedes, warning letter, WPP
By Staff on February 28, 2012
Omnicom-owned DDB is moving its chief creative officer Amir Kassaei and the network’s creative headquarters to Shanghai, a pretty emphatic underlining that China and the wider Far East region is where the money is these days. DDB CEO Chuck Brymer says: “This is one of the most significant moves we have made in the history [...]
Posted in Agencies, Clients, Creative, News | Tagged Amir Kassaei, bbdo, bud light, China, Chuck Brymer, ddb, germany, gunn report, iranian, new creative hq, omnicom, philips, shanghai, tbwa, tribal ddb
By Stephen Foster on February 28, 2012
Fallon breakaway 101 (with the added ingredient of former Cadbury marketing director Phil Rumbol) has been appointed by former Kraft executive Mike Clarke to help dig Premier Foods out of the financial mire it incurred when Premier’s former management paid £1.2m for Hovis maker RHM Foods. Clarke has just persuaded most of his bankers to [...]
Posted in News | Tagged fallon, hovis, JWT, Mike Clarke, mr kipling cakes, new campaign, Phil Rumbol, premier foods, rhm foods
By Angie Dean on February 28, 2012
I guess this is what you’d call ‘back to basics’ advertising featuring Sports Illustrated swimsuit diva Kate Upton sizzling away for Carl’s Jr and Hardee’s and their new South West Patty Melt. Amazing, isn’t it, that this comes from the land of Republican candidates who expect to become president by pretending that many of their [...]
Posted in Agencies, Clients, Creative, News, Politics | Tagged candidates, carl's jr, hardee's, Kate Upton, republican party, south west patty launch, sports illustrated swimwear diva
By Staff on February 28, 2012
How often do you come across a interesting bank ad? Well this one, ‘They’ll Never Change,’ from Clemenger BBDO Melbourne for NAB in Australia promises a lot in that it shows other bankers weaselling their way out of a offering customers the good deal they thought they had been promised. NAB has recently dropped charges [...]
Posted in Agencies, Clients, Creative, News | Tagged Australia, clemenger bbdo melbourne, low loan rates, low rates, more give less take, nab bank, they'll never changes
By Stephen Foster on February 28, 2012
At some point in 2006 Sun editor CEO Rebekah Brooks (pictured) met a senior Scotland Yard officer who told her that the Metropolitan Police suspected that there were 100 or more cases of phone hacking at News International but that they were going to confine their investigation to News of the World royal correspondent Clive [...]
Posted in Finance, Media | Tagged bribes, charlotte church, cover-up, culture of illegality, deputy assistant commissioner Sue Akers, leveson inquiry, News International, news of the world, phone hacking, Rebekah Brooks, Rupert Murdoch, scotland yard, sunday edition, the sun
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