It must be something they take with their coffee in Amsterdam (yes, we know) as the place is turning out clever ads from addresses all over the city, not just Wieden+Kennedy and 180.
‘Smart Thief’ for LG’s super-slim TVs emanates from Y&R Amsterdam – or Y&R Not Just Film as it sometimes styles itself – and is a certainty to feature when this year’s awards juries begin their deliberations. Even the title shows a dry wit.
The creatives were Andrew Maaldrink, Nick Plomp,Theo Korf, Sheldon Bunt and Lionell Schuring.
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