Saatchi & Saatchi LA has produced some outstanding work for Toyota, through all that company’s problems with recalls and its supply chain, and its forthcoming Super Bowl effort ‘It’s reinvented’ (this is a longer version) is spot on.
The Camry is the market-leading sedan (or saloon) in the US so this stuff matters. In this ad at least Saatch LA seems to have taken a leaf out of the book by those mothers of invention, Del Campo Saatchi in Buenos Aires.
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