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New ‘Jump into Ireland’ campaign can’t avoid same old national stereotypes

The Irish government is trying to rebuild its tourist trade post-recession (or post the first bit of the recession anyway) with this new global ‘Jump into Ireland’ campaign from Publicis London.

The trouble with all such campaigns is that the same old national stereotypes inevitably make an appearance – imagine an Australia ad without the Sydney Opera House or the Great Barrier Reef poking their nose in somewhere – even when, as in this one, the point is that there’s more to Ireland than just the, er, boring old stereotypes.

Why not try something a bit more lifelike such as a thoroughly miserable Irishman moaning about the economy, in the rain. Maybe not…

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