You’ve probably seen this already but it’s a very sure-footed piece of work from Grey London for the British Heart Foundation. Most ads using former Wimbledon FC hard man Vinnie Jones (now a Hollywood hard man, allegedly) are a disaster, Vinnie being an acquired taste. And ads for charities as a genre usually can’t leave the bloody heartstrings alone.
The only slight problem is the mysterious ‘CPR’ but ‘cardiopulmonary resuscitation’ in a Sarf London accent might have been a bridge too far.
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