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Fred & Farid makes Weight Watchers sexy

Which is fairly remarkable for a business that once had the Duchess of York as an ambassador but Havas-backed Paris agency Fred & Farid is always full of surprises.

Some people are already tipping this as one to bother the Cannes jurors this year. F&F is hedging its bets with some striking print work too. This isn’t the prettiest one but it makes the point. The campaign is called ‘Treat yourself better.’

Writer was Feng Huang, art directors Feng and Pierre Joufray. Director and photographer was the UK’s very own Rankin.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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