January 2012
You are browsing the archive for January 2012.
By Angie Dean on January 31, 2012
Saatchi & Saatchi LA has produced some outstanding work for Toyota, through all that company’s problems with recalls and its supply chain, and its forthcoming Super Bowl effort ‘It’s reinvented’ (this is a longer version) is spot on. The Camry is the market-leading sedan (or saloon) in the US so this stuff matters. In this [...]
Posted in Agencies, Clients, Creative, News | Tagged del campo saatchi, it's reinvented campaign, recalls, saatchi & saatchi LA, super bowl, supply chain, toyota camry, us market leader
By Stephen Foster on January 31, 2012
Gosh this is a bit worrying, coming from one of adland’s foremost optimists Kevin Roberts, worldwide boss of Saatchi & Saatchi and inventor of ‘Lovemarks.’ But fear not, Kevin thinks we’re moving into a new stage, away from ‘interruption’ to ‘interaction.’ Roberts, along with a gaggle of other adland executives, has been speaking at the [...]
Posted in Agencies, Clients, Creative, News | Tagged Andy Parfitt, cannes, China, kevin roberts, lovemarks, midem, music, new directors' showcase, return on involvement, roi, saatchi & saatchi, saatchi london, speech, vuca
By Staff on January 31, 2012
WPP’s ever-expanding gaggle of media companies – Mediacom, Mindshare, MEC, GroupM and Kinetic – have been on the regulators’ radar somewhere for some time (WPP probably wouldn’t be allowed to buy Aegis for example) but Sir Martin Sorrell’s outfit probably never expected a challenge in the north of England. But now the UK’s Office of [...]
Posted in Agencies, Media, News | Tagged aegis, Asda, brilliant media, carat, competition commission, dfs, groupm, mediacom north, mindshare, north of england, office of fair trading, OFT, pre-pack administration, Sir Martin Sorrell, starcom, WPP
By Stephen Foster on January 31, 2012
It’s nearly Super Bowl time and some of the advertisers forking out squllions of dollars for their prime spots have been showing us their ads in advance while others have been producing teasers, a touch de trop, n’est-ce pas? Hyundai probably wears the US auto marketing crown at the moment (it’s where General Motors’ Joel [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged anthem, banned ad, coca-cola, fitzroy, hyundai, innocean, Joel Ewanick, nbc, new england patriots, new york giants, polar bears, super bowl, teasers, veloster turbo, wieden+kennedy, Youtube
By Stephen Foster on January 31, 2012
And for once a campaign ad really is eagerly awaited because Honda has gained thousands of fans on YouTube and elsewhere with a succession of clever teaser games for the new Honda Civic from Wieden+Kennedy London. So has it been worth the wait? Actually it probably has been. The ad follows the ‘Great Unknown’ theme [...]
Posted in Agencies, Clients, Creative, News | Tagged ford focus, great unkown, honda civic, internet teaser games, japanese tsunami, lurpak lightest spreadable, wieden+kennedy london, Youtube
By Staff on January 30, 2012
London’s M&C Saatchi, which folded its first stab at New York into its Los Angeles office in 2007, is returning to the fray with a new operation headed by former Euro RSCG CEO and chief digital officer Jeff Brooks (pictured). The news won’t have the kings of Madison Avenue quaking in their boots but M&C [...]
Posted in Agencies, News | Tagged Euro RSCG, Jeff Brooks, m&c saatchi, Moray MacLennan, new york office, saatchi & saatchi, Saatchi brothers
By Stephen Foster on January 30, 2012
Well maybe not Labour leader Ed Miliband although it’s surprising that no-one has reminded him yet that RBS boss Stephen Hester’s generous deal at the nearly-nationalised bank was struck by former Labour PM Gordon Brown and chancellor Alistair Darling. And that it was Labour that decided that some public sector ‘workers’, like GPs and hospital [...]
Posted in Media, News, Politics, PR | Tagged Alistair Darling, bankers, bonus, coalition government, David Cameron, Ed Miliband, George Osborne, Gordon Brown, hunting pinks, Labour, pr disaster, RBS, Stephen Hester, Vince Cable
By Stephen Foster on January 30, 2012
I’ve been trying to think of something nice to say about this campaign (best use of Richard Branson? Or sprint king Usain Bolt?) but I just can’t. It’s the sign-off campaign for the UK’s Virgin Media from DDB before it moves to Bartle Bogle Hegarty and its use of the boss is toe-curling despite the [...]
Posted in Agencies, Clients, Creative, News | Tagged ad complaints, asa, bartle bogle hegarty, broadband claims, ddd london, John Hegarty, richard branson, space ship, Usain Bolt, virgin broadband, virgin trains
By Angie Dean on January 30, 2012
Last year WPP persuaded Vodafone to carry out a WPP-only pitch for its £47m UK account and the lucky winner was RKCR/Y&R. This is its first ad for Vodafone’s Red Box which allows you to transfer numbers and content to your new phone in-store. So did the boys and girls from Greater London House (now [...]
Posted in Agencies, Clients, Creative, News | Tagged debut campaign, greater london house, jedi master yoda, rkcr/y&r, star wars, Vodafone, wpp agency pitch
By Staff on January 30, 2012
After years of trying not to, condom ads are getting raunchier and Durex’s new line from Euro RSCG is ‘Love Sex.’ But how do you make the point without showing the act or yet another couple coming rapidly to simmering point? Euro RSCG London has plumped for music as the key and even made it [...]
Posted in Agencies, Clients, Creative, News | Tagged condoms, durex, euro rscg london, midem, music, music fest, performax
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