As Facebook prepares to celebrate its display advertising take heading through $4bn by launching an equally stupendously valuable IPO ($100bn? $150bn?) Google is trying to throw a spanner in the works by promoting its ‘Hangouts’ video chat service on Google+, arguably a whizzier version of what Facebook currently offers.
And, demonstrating its new-found commitment to broadcast advertising, it’s signed up the Muppets to do so.
Interesting that it’s gone all the way back to 1981 for David Bowie’s ‘Under Pressure’ to do so. What’s wrong with up to date tunes?