You are browsing the archive for December 2011.
Here we have singer Rihanna getting ‘em off (or possibly on, it’s hard to tell) on behalf of Armani Jeans. And the UK’s Daily Mail says this has been designated 2011′s sexiest commercial by Ad Age. But Ad Age says it never did. Sounds like another case of the British tabloid press never letting the [...]
Why these two? The key word is ambition. Wieden+Kennedy Portland for Chrysler set out to re-generate a whole city with its Eminem ‘Born of fire’ commercial and, fleetingly anyway, succeeded. It also provided a very clever platform for the hitherto perennially under-performing US carmaker (now owned by Fiat), ‘Imported from Detroit.’ In the UK John [...]
ITV canvassed a panel of 8000 people to vote for their favourite ads of 2011. I felt it was a very interesting reflection on public opinion versus advertising industry opinion. Let’s not forget Mr. Blobby was number one in the music charts some time in the past – a point I will return to. Firstly, [...]
It’s a rivalry that seems as old as the hills now and, in ad terms, Coca-Cola always seems to win although Pepsico, despite its problems with fizzy drinks, is now actually a rather bigger company thanks to things like Doritos. In 2011 Coke produced a series of accomplished ‘Happiness Factory’ ads, including this one from [...]
It’s VW again, but this time not from DDB but Interpublic’s Deutsch LA. Deutsch’s ‘The Force’ ad for the 2012 VW Passat featuring a precocious Darth Vader was the most-liked ad in 2011′s Super Bowl, has garnered over 45m views on YouTube (and counting) and seems to be just as popular with TV viewers in [...]
Nearly all Google’s stupendous profits still come from search and its Adwords programme but the company also seems serious about its latest big venture, Facebook rival Google+. As Facebook prepares to celebrate its display advertising take heading through $4bn by launching an equally stupendously valuable IPO ($100bn? $150bn?) Google is trying to throw a spanner [...]
The week between Christmas and New Year may be a good time to bury bad news but losing the $1.3bn JC Penney US department stores account is hardly the way Saatchi & Saatchi would have wished to enter 2012. JCP moved its whopper account in Saatchi in 2006 from DDB, after the company’s senior executives [...]
Wieden+Kennedy London’s ‘Cats with thumbs’ for Cravendale milk topped the ITV Ad of the Year viewers’ poll for best commercial of 2011, ahead of Saatchi & Saatchi’s T-Mobile ad featuring a flashmob-style bogus traffic warden and US agency Deutsch’s celebrated ‘Young Darth Vader’ for VW Passat. And very good they are too, as were all [...]
Actor Martin Clunes has travelled a long way since he first occupied centre stage in the iconic sitcom ‘Men Behaving Badly.’ These days he’s usually behaving distressingly well as ITV’s ‘Doc Martin’ among other characters. So RBS-owned Churchill Insurance has signed him up to whizz around the UK dispensing good works with Churchill the dog, [...]
It’s been a vintage year for car ads and this one from Bartle Bogle Hegarty for Audi’s new(ish) A6 Avant is one of them, a cheery effort that combines Johan Strauss’s ‘Open road, open sky’ from 1885 with a typically metallic hard edge, but this time in the winning form of a hummingbird. Audi carpet-bombed [...]
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