Google Analytics is trying to show website owners the benefits of using its service – by highlighting how hugely irritating online shopping can be.
It’s very well done by Google Creative Labs (Google’s in-house ad unit that ruffled a few feathers with its strong performance at Cannes this year) but it’s quite a big leap from this to seeing Google Analytics as the solution.
In fact it’s hard to see how Analytics can help with this at all.
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