November 2011
You are browsing the archive for November 2011.
By Angie Dean on November 30, 2011
It’s very difficult to follow up a highly successful, award-winning campaign but Wieden+Kennedy Portland seems completely unfazed about following the extraordinary success of ‘the man your man could smell like’ and actor Isaiah Mustafa for Procter & Gamble’s miraculously-revived Old Spice. The guy in the sidecar who turns into a model looks remarkably like one [...]
Posted in Agencies, Clients, Creative, News | Tagged award-winning campaign, Dan Wieden, isaiah mustafa, old spice, procter & gamble, wieden+kennedy portland
By Stephen Foster on November 30, 2011
Chinese regulator the State Administration of Radio, Film and Television (Sarft) is to ban ads during TV dramas from January, collecting them in blocks between programmes as is the case in South Korea. Sarft says that removing ad will “ensure the integrity and coherence of the TV plots and conform to the public interests and [...]
Posted in News | Tagged $3bn loss, ad ban in tv dramas, ad blocks, China, cultural programmes, film & television, january deadline, online film and video streaming, sarft, state administration of radio
By Stephen Foster on November 30, 2011
Some might say the former News of the World and Daily Mirror editor is mired in it already of course but former News of the World features executive Paul McMullan, placed much of the blame for the now-defunct Sunday tabloid’s excesses firmly on the shoulders of Piers Morgan (pictured) when he testified under oath to [...]
Posted in Media, News | Tagged Andy Coulson, cnn, daily mirror, itv, leveson inquiry, life stories, media ethics, news of the world, Paul McMullan, phone hacking scandal, Piers Morgan, piers morgan tonight, Rebekah Brooks
By Stephen Foster on November 30, 2011
WPP CEO Sir Martin Sorrell has been telling us for ages now how much next year’s US presidential election will impact on marketing spending and he’s put some of the company’s money where his mouth is by buying Washington lobbying firm Glover Park for an undisclosed sum. Glover Parks turns over about about $60m, a [...]
Posted in Clients, News, PR | Tagged 2012 us presidential elections, blue state digital, Carter Eskew, dewey square, forged letters, glover park lobbying firm, Hill & Knowlton, Joe Lockhart, news corporation, Paul Taaffe, phone hacking scandal, public strategies, Rupert Murdoch, Sir Martin Sorrell, WPP
By Stuart Smith on November 30, 2011
Effervescent General Motors marketing supremo Joel Ewanick now has a lot more on his bulging agenda than reviewing global ad agencies. GM is facing a full-blown image crisis, thanks to its flagship vehicle – the hybrid Chevrolet Volt – having an unfortunate tendency to burst into flames. I should say it’s not the car itself [...]
Posted in Clients, News, PR | Tagged battery problems, chevrolet volt, Dell, electric shock, export drive, general motors, Joel Ewanick, national highway traffic safety administration, nhtsa, pr crisis, recovery plan, Stuart Smith, volkswagen
By Stephen Foster on November 29, 2011
New London agency 101, formed by a number of Fallon refugees and former Cadbury marketing director Phil Rumbol, has picked up the Avios account, British Airways’ new name for the Air Miles rewards scheme. Avios is having a rather fractured launch (website not working etc) but 101′s ad ‘Anything can fly’, has made it off [...]
Posted in Agencies, Clients, Creative, News | Tagged 101, air miles, Augusto Sola, avios, british airways, cadbury's gorilla, fallon, Phil Rumbol, saatchi & saatchi, Simon Rattigan, sony Bravia
By Stephen Foster on November 29, 2011
TBWA London was cock-a-hoop earlier this year as it won the £25m Muller yogurts creative account but it will be feeling decidedly uneasy at the moment as the company’s marketing director Lee Rolston leaves the company after just over a year, hard on the heels of departing CEO Gharry Eccles who has been replaced by [...]
Posted in Agencies, Clients, Creative, News | Tagged apple, cartoon characters, game.gamstation, Gharry Eccles, ipad 2, iphones, Lee Rolston, mr men, muller, Nestle, new campaign, Ronmald Kers, tbwa, yogi bear
By Stephen Foster on November 29, 2011
Kraft is launching its new granola and refrigerated milk bar MilkBite nationally next year and has appointed all-conquering agency Droga5, led by Dave Droga (pictured), to handle the account. Droga5, which won three Grand Prix at this year’s Cannes International Festival of Creativity, is arguably the agency of the moment and certainly appears to be [...]
Posted in Agencies, Clients, Creative, News | Tagged athenos, big bet, cadbury, dairy snacks, Dave Droga, droga5, Kraft, milkbite launch, operation spark
By Staff on November 29, 2011
The great American consumer has been riding to the rescue of the Us economy (and maybe other countries as well), turning out to the shopping malls in droves on post-Thanksgiving ‘Black Friday’ and giving their credit cards another bashing online on ‘Cyber Monday.’ Here BBDO Worldwide CEO Andrew Robertson gives his take on how to [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged Andrew Robertson, bbdo, black friday, cyber monday, omnicom, us consumers
By Stuart Smith on November 29, 2011
Dave Trott, renowned creative director of the ‘Hello Tosh, Gotta Toshiba’ era, has lost none of his ability to surprise and shock. The other day, Stephen Foster suggested here that small quoted marketing services aggregators, such as Media Square, never amount to much because they can’t exploit scale: only the big boys, such as WPP [...]
Posted in Agencies, Clients, Creative, Politics | Tagged Adolf Hitler, battle of the bulge, chick smith trott, csttg, Dave Trott, David Stirling, Eisenhower, Franco, media square, Mussolini, odessa, Orde Wingate, Otto Skorzeny, Stuart Smith, Toshiba, waffen ss
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