There’s every cartoon character from Yogi Bear to Dick Dastardly’s hound Muttley plus its own rather fearsome monster in TBWA London’s first campaign for Muller yogurt since winning the £25m business in February.
Called Wunderful Stuff it’s the first big production from TBWA London since Brazilian Andre Laurentino took over as creative director. Creative directors Mike Nicholson and Paul Pateman were copywriter and art director respectively and the ad was directed by Antoine Bardou-Jacquet. All those rights must have cost a fortune.
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