Home / Advertisers / Now GM’s Ewanick pitches global Chevrolet account

About Staff

One comment

  1. Mary Ellen Johnson

    My money’s on Cheil. It’s a dark horse but makes best political move for Ewanick.

    Also bet money that this review would not be taking place if the Goodby advertising had elicited the same reactions as W+K’s work for Chrysler. This review could possibly be a nice smoke & mirror attempt to divert attention away from the real problem – unclear direction and vision from the client.

    why wasn’t this “global” (popular word lately) view envisioned 15 months ago? because Goodby was gonna knock the socks off the auto ad world. but that didn’t happen. Instead on Super Bowl night, Chrysler rolled in and took center stage. And anything that’s been done is well-produced but that’s about it.

    “Chevy Runs Deep” is lame because there is no good creative to support. “Imported from Detroit” was lame. Then W+K debuted that tag with their creative. Now – people are buying t-shirts with that line. And theres a rebirth of pride to be a part of Detroit in some way.

    Joel’s gotta come up with a Hail Mary pass. Real soon.

© Copyright 2013 More About Advertising, All Rights Reserved. With help of WPWarfare.com. | Cookies explained.