Home / Advertisers / Interbrand names 2011’s 100 best brands (this time Apple makes the top ten)

Interbrand names 2011’s 100 best brands (this time Apple makes the top ten)

And here they are (in billions of dollars) according to the big brand consultancy:

1/Coca-Cola (71.8); 2/IBM (69.9); 3/Microsoft (59); 4/Google (55.3), 5/GE (42.8), 6/McDonald’s (35.6); 7/Intel (35.2); 8/ Apple (33.5), 9/Disney (29), 10 Hewlett-Packard (28.5).

These things are measured by a mixture of financial performance and brand considerations although it’s hard to see why Apple (which failed to make the top ten entirely last year) is only worth $10bn more than struggling Hewlett-Packard and a mere tenth of its stock market value.

Anyway the full Interbrand report is here and jolly interesting it is too.

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