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ITV says you can live a sexier life but only after 9pm

Which is the grown-ups ad watershed of course. ITV2 has banned this ad from sex toy company Lovehoney.co.uk from its pre-watershed spot in Real Housewives of New York on the grounds that it’s ‘too graphic.’

It doesn’t seem graphic at all until you notice that she’s getting her strides off before he’s out of the door.

As far as we know, agency Halo Media and media buyers Response Team are happy to confine this demonstration of Lovehoney’s We-Vibe vibrator (helpfully explained by spokesperson Zara) to shopping channels.

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