Home / Finance / Global PR fees reach $8.8bn, Edelman is biggest network says Holmes Report

Global PR fees reach $8.8bn, Edelman is biggest network says Holmes Report

PR specialist The Holmes Report has calculated that global PR fees in 2010 were at least $8.8bn, up eight per cent on 2010.

This is a marked improvement on 2009 in which fees fell by 7.5 per cent and, according to Holmes, indicates an industry employing nearly 60,000 people earning fees of about $148,000 each.

Holmes, which was founded by Paul Holmes (pictured), is hampered to a degree by the refusal of the big marcoms groups to break out their earnings, as is the UK’s PR Week in its own domestic tables.

However it calculates that the big networks (WPP, Omnicom, Publicis Groupe, Interpublic and the UK’s Chime) earned fees of about $3.85bn in 2010 leaving the remainder accounted for by independents and smaller networks. Revenue at the marcoms companies grew more slowly at six per cent than the independent sector.

US-based independent Edelman, headed by Richard Edelman, is the biggest network with global fee income of $531m followed by Interpublic-owned Weber Shandwick on $525m and Omnicom’s Fleishman-Hillard on $505m. The full top ten is here.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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