August 2011
You are browsing the archive for August 2011.
By Stephen Foster on August 31, 2011
Ever since the crash of 2008 the world’s bankers, many of whom have pitched their tents in the UK, have had more verbal ordure heaped on them than any group of people since, well, the last religious martyrs in Western Europe. But are they bothered? No, it would seem, as the UK banks’ concerted and [...]
Posted in Clients, News, Politics, PR | Tagged Angela Knight, arsenal, Arsene Wenger, barclays, Bob Diamond, british banking association, David Cameron, George Osborne, honk kong, hsbc, independent commission on banking, lloyds banking group, lobhbying, manchester united, Nick Clegg, pr blitz, RBS, Sir Alex Ferguson, Vince Cable, wall street
By Stephen Foster on August 31, 2011
Droga5, originally from Australia but now also one of New York’s hottest, has made further inroads into the global Kraft business with the appointment to handle Cadbury brands Boost, Cherry Ripe and Picnic in Oz. Long-serving Aussie agencies George Patterson/Y&R and The Ross Partnership have been dumped. Droga5, led by creative Dave Droga found its [...]
Posted in Agencies, Clients, Creative, News | Tagged athenos, Australia, boost, cadbury, cherry ripe, crispin porter+bogusky, dairy milk, Dave Droga, droga5, george patterson y&r, Kraft, martin, New York, picnic, prostitute ad, saatchi & saatchi, the ross partnership
By Staff on August 30, 2011
In its recent figures WPP reported that digital, in one guise or another, now accounts for nearly 30 per cent of its business. So now it seems on the brink of taking a significant stake in Japanese digital agency DAC. The deal is supposed to be worth about $43m so a mere bagatelle as far [...]
Posted in Agencies, Finance, News, Research | Tagged apple, da consortium, dac, data, digital advertising, google, japan, omnicom, publicis groupe, research, Sir Martin Sorrell, WPP
By Angie Dean on August 30, 2011
All agency types know that the appointment of a new marketing director, or CMO as we often have to call them these days, often means trouble. Chris Perkins, an agency veteran from Blitz Media just appointed as CMO at the Corporation for Travel Promotion, the new government-backed US tourist body, will know this as well [...]
Posted in Agencies, Clients, Politics | Tagged $200m global campaign, blitz media, Chris Perkins, coprporation for travel promotion, JWT, ogilvy & mather, us government, us tourism
By Stephen Foster on August 30, 2011
That’s Dawn, E. Hudson, former boss of Pepsi-Cola in North America and currently vice chairman of consulting firm The Parthenon Group and not Dawn Hudson the actress and film maker. Our Hudson is joining the board of Interpublic as a non-executive but, as well as having the experience to make wise noises in board meetings, [...]
Posted in Agencies, Clients, News | Tagged Dawn Hudson, Dawn.E.Hudson, frito-lay, Interpublic, John Wren, lpga, Maurice Levy, Michael Roth, omnicom, peps-cola, publicis groupe, Sir Martin Sorrell, succession, the parthenon group, WPP
By Stephen Foster on August 29, 2011
Toronto agency Sid Lee’s campaign ‘Adidas is all in’ doesn’t seem to mean very much unless I’m missing rather a lot but the sports brand will be ramming it down our throats big time over the next few weeks as the Rugby World Cup takes place in New Zealand. Here are the fearsome host All [...]
Posted in Agencies, Clients, Creative, News | Tagged adidas, adidias is all in, all blacks, all in campaign, global campaign, haka war dance, rugby world cup, sid lee, toronto
By Stephen Foster on August 29, 2011
Hunting Lord Mandelson (former Labour minister Peter Mandelson as was) is a traditional British media sport and his Lordship has enlivened the summer silly season once more by making an offer for an £8m house in London, which nobody apart from his bank and, presumably, himself thinks he can afford. Mandelson, of course, has done [...]
Posted in Agencies, Finance, Media, News, Politics, PR | Tagged Benjy Wegg-Prosser, chime communications, clenmow hornby inge, downing street, hedge funds, JWT, knightsbridge green, labour minister, Lord Bell, Lord Mandelson, mafair, mail on sunday, oligarchs, Peter Mandelson, Sir Martin Sorrell, world class advisory business, WPP, £8m london house
By Angie Dean on August 29, 2011
MDC’s flagship New Yrok shop Kirshenbaum Bond Senecal & Partners has won BMW’s $160m account, beating competition from Martin, Gotham, Toronto’s Cundari and Grey (which only pitched for the dealer account). KBS&P has been minding the account since BMW split with Austin agency GSD&M, originators of BMW’s contentious ‘Joy’ campaign. The move is a blow [...]
Posted in Agencies, Clients, Creative, News | Tagged account reveiw, bmw, changes, cundari, David Bowie, exclusive deal, ford, gotham, grey, GSD&M, joy campaign, kbs&p, kirshenbaum bond senecal & partners, martin, omnicom, super bowl, WPP
By Stephen Foster on August 26, 2011
When former Guardian Media Group boss Carolyn McCall took over as CEO of budget airline Easyjet it seemed likely that the no-frills carrier might travel along the conventional branding route and that became more likely when she recruited Peter Duffy from Audi as her new marketing director. Duffy subsequently appointed Chime-owned social media specialist Icon [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged Carolyn McCall, chime, easyJet, Lord Bell, Peter Duffy, vccp
By Angie Dean on August 26, 2011
Few agencies have done more to inflict sports mania on the world than Wieden+Kennedy Portland, handmaiden to the global rise of Nike. So W+K New York’s tenure of Disney’s all-conquering ESPN sports channel is hardly a surprise and in its latest effort, set at a Detroit Tigers baseball game, it features a new(ish) spin on [...]
Posted in Agencies, Clients, Creative, News | Tagged amsterdam, baseball, decent proposal, detroit tigers, Disney, espn, New York, nike, portland, wieden+kennedy
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