This is proper football promoting the forthcoming Copa Barrio in South America where Brazil and Argentina will probably go to war again.
It’s a collaboration between Wieden+Kennedy Amsterdam and AKQA for Nike, much better than those stage-managed European ad jobs.
Interesting that W+K and AKQA are in this together, two of the last remaining big independents left.
W+K, the world’s most desirable ad agency, and AKQA, the biggest remaining digital independent, would be a formidable force if they merged.
Maybe this is a dry run.