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Grey London tops UK charts with DJ Fresh ‘Louder’ Lucozade music track

There’s something strange going on at Grey London, first it produces a decent campaign for Vodafone in Ireland that tilts the account even further owner WPP’s way, now the DJ Fresh tune ‘Louder’ on its latest ad for Lucozade Sport Light has rocketed to number one in the UK music chart thanks to zillions of iTunes downloads.

This isn’t really what we expect from Grey at all.

As such it seems to be show the influence of creative director Nils Leonard (pictured) who also runs a music and fashion consultancy in his spare time.

It’s enough to make even Bartle Bogle Hegarty jealous.

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2 comments

  1. Of course Dj Fresh has done well from the exposure of the Grey Lucozade campaign, but I’d like to know…is it he that has benefited from a good music video too, or did Grey have their work done for them completely?
    http://www.youtube.com/watch?v=eE-dwpWpscU

  2. DJ Fresh Number One, Lucozade 0.

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