But Australian by birth and New York by choice (or necessity) Droga5 has won three Grand Prix at Cannes, adding an integrated Grand Prix for its Jay-Z Decoded work to the outdoor Grand Prix it won for the ubiquitous rapper and also picking up the film craft Grand Prix for its Puma film, ‘after hours.’
This is a lovely, charming film, much better than Nike’s ‘write the future’ ad that won the film grand prix.
And it broadens Puma out, the point of advertising a challenger mass market brand.
Aussies at their best are the ultimate democrats (comes from being descended from British convicts no doubt, but the Brits have never been very kind to people who kick over the traces).
Dave Droga is a classic case in point. He may be described as the nearest thing the ad business has to a rock star and be the current toast of New York (and Cannes). But he’s got the common touch as well.