Advertising can seem a terribly complicated business sometimes but the best ads look deceptively simple (although no doubt the planners and researchers still have their say).
This UK campaign for Britvic’s J20 blackberry and apple soft drink from Bartle Bogle Hegarty featuring actor Martin Collins is an example.
Will it win an award or two? Well it’s amusing and effective, cheap (presumably) and popular with the public.
That’s probably a ‘no’ then.