June 2011
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By Stephen Foster on June 30, 2011
CBS Outdoor, the one-time Viacom company that is now going it alone with a ‘for sale’ sign on the door, has dispensed with the services of UK managing director Mike Moran and commercial director Mark Chippendale. Jason Cotterell, who negotiated the company’s (so far) successful deal with Westfield, is taking over. CBS Outdoor has lost [...]
Posted in Media, News | Tagged cbs outdoor, Clear Channel, digital, Jason Cotterell, JC Decaux, kinetic, london underground, Mark Chippendale, Mike Moran, outdoor advertising, oxford circus, posters, posterscope, tube posters, viacom
By Angie Dean on June 30, 2011
We all know that German company Bosch makes the best washing machines and dishwashers (although mine, alas, takes hours) so this is an interesting new campaign from Bosch and agency Interone Beijing (part of BBDO) for the China market. Bosch “Outdoor” Rain from weareflink on Vimeo. And here’s another one. Bosch “Outdoor” Cow from weareflink [...]
Posted in Agencies, Clients, Creative, News | Tagged bbdo, bosch, cannes, grand prix award winner, hamburg, indepednet.london representative, interone beijing, nike, tv advertising campaign, weareflink, write the futre
By Stephen Foster on June 30, 2011
WPP has had its tanks parked on Bartle Bogle Hegarty’s lawn (the one displaying its £47m Vodafone UK client) since JWT lost the business in 2006 and BBH lost its global brief last year. And in May this year WPP-owned Grey London produced a more than half-decent campaign for Vodafone in Ireland, something Vodafone has [...]
Posted in Agencies, Clients, Creative, News | Tagged bartle bogle hegarty, bbh, carphone warehouse, CHI, google, grey, Jenson Button, JWT, Lewis Hamilton, maclaren, ogilvy & mather, rkcr/y&r, santander, Sir Martin Sorrell, talktalk, Vodafone, vodafone ireland campaign, WPP, xaxis
By Stephen Foster on June 30, 2011
Ruperr Murdoch’s 81st year could be more significant than any of the others in the media industry veteran’s long and contentious career as boss of News Corporation. Today he’s agreed to sell his social media site MySpace (acquired for $580m back in 2005) to US company Specific Media for just $35m. As recently as 2007 [...]
Posted in Finance, Media, News, Politics | Tagged bskyb, culture secretary, facebook, Jeremy Darroch, Jeremy Hunt, Justin Timberlake, myspace, news corporation, Rupert Murdoch, sky news, special dividend, specific media, takeover bid
By Stephen Foster on June 29, 2011
Which, strangely enough, were the three top agencies in the Cannes awards list of top indie agencies. I was actually going to put Mother third in this list despite a disappointing Cannes (the judges obviously didn’t get Ikea, reasonably probably) but Hamburg-based Jung von Matt won Cannes’ media agency of the year award ahead of [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged bmw, cannes, Cheill, Dan Wieden, Dave Droga, droga5, germany, Holger Jung, Interpublic, Jean-Remy von Matt, jung von matt, leading indie agencies, Maurice Levy, Mercedes, mother, omnicom, publicis groupe, Sir Martin Sorrell, wieden+kennedy, WPP
By Angie Dean on June 29, 2011
So why should Google+, Google’s latest social media whizz work where Google Buzz and numerous other attempts to rival Facebook failed? According to Google engineering V-P Vic Gundotra current online sharing (ie Facebook) is “awkward” and “broken” and Google aims to “fix it.” Gundotra says Google+ allows users to separate online friends and family into [...]
Posted in Media, News | Tagged ad-friendly, circles, facebook, friends, google, google buzz, hangouts, huddles, mobile, segmentation, social media, sparks, Vic Gundotra
By Stephen Foster on June 29, 2011
Well that’s the way it looks at the moment as UK retailers Carpetright and Thornton’s (which makes and sells chocolate) prepare to slash the size of their high street estates and fashion chain Jane Norman tumbles into a pre-pack administration that sees Scottish firm Edinburgh Woollen Mill pick up a third of its stores. Iconic [...]
Posted in Clients, Finance, News, Politics | Tagged carpetright, coalition chancellor, edinburgh woollen mill, failures, George Osborne, habitat, jane norman, landlords, online growth, plan b, quarter days, Terence Conran, thorntons, uk high street
By Stephen Foster on June 29, 2011
Amanda Mackenzie is arguably the most important woman in UK marketing, now chief marketing and communications officer of insurance giant Aviva (formerly Norwich Union). She began her career in advertising at WCRS and then DMB&B (now, alas, no more) before becoming a top client at Air Miles, British Gas, BT and, now, Aviva. Here she [...]
Posted in Agencies, Clients, Creative, News | Tagged air miles, Amanda MacKenzie, amv/bbdo, Andrew Moss, Aviva, british gas, Bruce Willis, BT, Cilla Snowball, cmo, dmb&b, Farah Ramzan Golant, Helen Alexander, Jill McDonald, John Poorta, Paul Whitehouse, Peter Davies, procter & gamble, scope, social media, Tony Brignull, wcrs
By Stephen Foster on June 28, 2011
Marketing Week editor Mark Choueke has responded in no uncertain terms (see comments) to my report on the travails at MW publisher Centaur Communications. In it I suggested that MW might be destined to go the same way as many of the other titles in Centaur’s marketing division, like Design Week and New Media Age [...]
Posted in Media, News | Tagged campaign, centaur communications, design week, Graham Sherren, Jocelyn Stevens, Lyn Ayling, Mark Choueke, Marketing Week, marketing week communications, new media age, online-only, Sarah Gilchriest, Stephen Foster, Tim Carron Brown
By Stephen Foster on June 28, 2011
And how long will it be before other leading Centaur titles like Marketing Week, Creative Review, The Lawyer and Money Marketing follow Design Week and New Media Age into online-only publishing? That’s where Design Week and New Media Age are headed anyway while Pitch, the website aimed primarily at ad agencies, has lost all three [...]
Posted in Finance, Media, News | Tagged brand republic, campaign, centaur, creative review, cutbacks, david benady, design week, haymarket, Louise Black, marketing, Marketing Week, new media age, online, pitch, sonnoo singh
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