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Paddy Power is the big winner in the UK ad complaints stakes

Buccaneering bookmaker Paddy Power (a real person, see pic) managed to attract 1313 complaints for his firm’s notorious ‘blind footballer kicking a cat up a tree’ commercial in 2010, the third highest in a year since regulator the Advertising Standards Authority has been clocking them.

So that’s another result for Paddy then.

Bizarrely the ASA declined to ban the ad despite widespread outrage (as well as its own complaint file), saying it was clearly “light-hearted and surreal.” Well it might be light-hearted but it certainly ain’t surreal.

The campaign is by Big Al’s Creative Emporium. But you probably knew that already.

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About Angie Dean

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