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KFC and a dash of Baileys Irish Cream wows consumers in China

Well Yum Brands, owner of KFC, hopes so anyway.

The ever-alert Brand Channel has spotted this ad by DraftFCB promoting KFC with a generous slurp of what looks like Baileys Irish Cream liqueur designed to give “a taste of Ireland.”

China is a huge market for Yum (it’s currently trying to buy the Little Sheep pot meals chain based in Mongolia) and evidently it thinks KFC can compete with Chinese gastronomy.

Quite bizarre really but KFC is also big bucks in sushi-scoffing Japan where people like to order extra big buckets for Christmas.

Can’t see either catching on in the decadent West though.

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